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Advertising for People Who Don't Like Advertising.书籍详细信息
- ISBN：9781856698252
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2012-05
- 页数：240
- 价格：185.60
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
This is a book by a company that dislikes advertising as much
as anyone. Nevertheless, it makes adverts. It has worked with
global brands to produce fashion collections and promoted a town
with a mass wedding. It creates advertising with more human,
truthful communications. The company's name is KesselsKramer. This
book describes how to make something you like out of something you
don't. As well as drawing on its own experiences, KesselsKramer
listens and learns from those who doubt the advertising industry.
Stefan Sagmeister explains how quitting work makes you better at
working; Hans Aarsman discusses authenticity in imagemaking; and,
Alex Bogusky looks at ways to help capitalism grow up. "Advertising
for People Who Don't Like Advertising" is partly a creative
handbook and partly an attempt to make the world a very slightly
better place. It's intended for anyone who has ever hated a web
banner or zapped an ad break.
书籍目录：
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作者介绍：
KesselsKramer is an international communications agency based in
Amsterdam, The Netherlands. It has been responsible for creating a
range of very diverse work in a variety of media. Campaigns include
highly creative work for Nike, Audi, Levi's, J&B, the Hans
Brinker Budget Hotel, Diesel and Unilever. As well as advertising,
KesselsKramer develops projects for its own imprint, KesselsKramer
Publishing, and in 2008 set up London's KK Outlet which combines a
communications agency, gallery space and shop.
出版社信息：
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书籍摘录：
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在线阅读/听书/购买/PDF下载地址：
在线阅读地址：Advertising for People Who Don't Like Advertising.在线阅读
在线听书地址：Advertising for People Who Don't Like Advertising.在线收听
在线购买地址：Advertising for People Who Don't Like Advertising.在线购买
原文赏析：
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其它内容：
书籍介绍
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
书籍真实打分
故事情节：9分
人物塑造：4分
主题深度：8分
文字风格：4分
语言运用：7分
文笔流畅：3分
思想传递：7分
知识深度：9分
知识广度：4分
实用性：3分
章节划分：8分
结构布局：5分
新颖与独特：4分
情感共鸣：7分
引人入胜：4分
现实相关：5分
沉浸感：3分
事实准确性：7分
文化贡献：3分
网站评分
书籍多样性：3分
书籍信息完全性：8分
网站更新速度：3分
使用便利性：6分
书籍清晰度：6分
书籍格式兼容性：6分
是否包含广告：6分
加载速度：8分
安全性：5分
稳定性：9分
搜索功能：8分
下载便捷性：9分
下载点评
- pdf(325+)
- 速度快(56+)
- 字体合适(628+)
- 无多页(215+)
- 内容完整(318+)
- 一般般(447+)
下载评价
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