免费下载书籍地址：PDF下载地址
精美图片
The Tipping Point 引爆点 当当5星级英文学习产品 誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malcolm Gladwell 马尔科姆格拉德威尔力作 老罗推荐书单NO1书籍详细信息
- ISBN：9780316679077
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2001-05
- 页数：暂无页数
- 价格：44.80
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
This celebrated New York Times bestsellernow poised to
reach an even wider audience in paperbackis a book that is changing
the way North Americans think about selling products and
disseminating ideas. Gladwells new afterword to this edition
describes how readers can constructively apply the tipping point
principle in their own lives and work. Widely hailed as an
important work that offers not only a road map to business success
but also a profoundly encouraging approach to solving social
problems.
书籍目录：
Introduction
ONE
The Three Rules of Epidemics
TWO
The Law of the Few:Connectors, Mavens, and Salesmen
THREE
The Stickiness Factor:Sesame Street, Blue's Clues,and the
Educational Virus 89
……
作者介绍：
Malcolm Gladwell is a staff writer for The New Yorker. He was
formerly a business and science reporter at the Washington
Post.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
Amazon.com
"The best way to understand the dramatic transformation of unknown
books into bestsellers, or the rise of teenage smoking, or the
phenomena of word of mouth or any number of the other mysterious
changes that mark everyday life," writes Malcolm Gladwell, "is to
think of them as epidemics. Ideas and products and messages and
behaviors spread just like viruses do." Although anyone familiar
with the theory of memetics will recognize this concept, Gladwell's
The Tipping Point has quite a few interesting twists on the
subject.
For example, Paul Revere was able to galvanize the forces of
resistance so effectively in part because he was what Gladwell
calls a "Connector": he knew just about everybody, particularly the
revolutionary leaders in each of the towns that he rode through.
But Revere "wasn't just the man with the biggest Rolodex in
colonial Boston," he was also a "Maven" who gathered extensive
information about the British. He knew what was going on and he
knew exactly whom to tell. The phenomenon continues to this
day--think of how often you've received information in an e-mail
message that had been forwarded at least half a dozen times before
reaching you.
Gladwell develops these and other concepts (such as the
"stickiness" of ideas or the effect of population size on
information dispersal) through simple, clear explanations and
entertainingly illustrative anecdotes, such as comparing the
pedagogical methods of Sesame Street and Blue's Clues, or
explaining why it would be even easier to play Six Degrees of Kevin
Bacon with the actor Rod Steiger. Although some readers may find
the transitional passages between chapters hold their hands a
little too tightly, and Gladwell's closing invocation of the
possibilities of social engineering sketchy, even chilling, The
Tipping Point is one of the most effective books on science for a
general audience in ages. It seems inevitable that "tipping point,"
like "future shock" or "chaos theory," will soon become one of
those ideas that everybody knows--or at least knows by name.
--Ron Hogan
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in
appeal: little changes can have big effects; when small numbers of
people start behaving differently, that behavior can ripple outward
until a critical mass or "tipping point" is reached, changing the
world. Gladwell's thesis that ideas, products, messages and
behaviors "spread just like viruses do" remains a metaphor as he
follows the growth of "word-of-mouth epidemics" triggered with the
help of three pivotal types. These are Connectors, sociable
personalities who bring people together; Mavens, who like to pass
along knowledge; and Salesmen, adept at persuading the
unenlightened. (Paul Revere, for example, was a Maven and a
Connector). Gladwell's applications of his "tipping point" concept
to current phenomena--such as the drop in violent crime in New
York, the rebirth of Hush Puppies suede shoes as a suburban mall
favorite, teenage suicide patterns and the efficiency of small work
units--may arouse controversy. For example, many parents may be
alarmed at his advice on drugs: since teenagers' experimentation
with drugs, including cocaine, seldom leads to hardcore use, he
contends, "We have to stop fighting this kind of experimentation.
We have to accept it and even embrace it." While it offers a
smorgasbord of intriguing snippets summarizing research on topics
such as conversational patterns, infants' crib talk, judging other
people's character, cheating habits in schoolchildren, memory
sharing among families or couples, and the dehumanizing effects of
prisons, this volume betrays its roots as a series of articles for
the New Yorker, where Gladwell is a staff writer: his trendy
material feels bloated and insubstantial in book form. Agent, Tina
Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)
From Library Journal
This genial book by New Yorker contributor Gladwell considers the
elements needed to make a particular idea take hold. The "tipping
point" (not a new phrase) occurs when something that began small
(e.g., a few funky kids in New York's East Village wearing Hush
Puppies) turns into something very large indeed (millions of Hush
Puppies are sold). It depends on three rules: the Law of the Few,
the Stickiness Factor, and the Power of Context. Episodes subjected
to this paradigm here include Paul Revere's ride, the creation of
the children's TV program Sesame Street, and the influence of
subway shooter Bernie Goetz. The book has something of a
pieced-together feel (reflecting, perhaps, the author's experience
writing shorter pieces) and is definitely not the stuff of deep
sociological thought. It is, however, an entertaining read that
promises to be well publicized. Recommended for public
libraries.
-Ellen Gilbert, Rutgers Univ. Lib.,
New Brunswick, NJ
From Booklist
Gladwell, a New Yorker staff writer, offers an incisive and piquant
theory of social dynamics that is bound to provoke a paradigm shift
in our understanding of mass behavioral change. Defining such
dramatic turnarounds as the abrupt drop in crime on New York's
subways, or the unexpected popularity of a novel, as epidemics,
Gladwell searches for catalysts that precipitate the "tipping
point," or critical mass, that generates those events. What he
finds, after analyzing a number of fascinating psychological
studies, is that tipping points are attributable to minor
alterations in the environment, such as the eradication of
graffiti, and the actions of a surprisingly small number of people,
who fit the profiles of personality types that he terms connectors,
mavens, and salesmen. As he applies his strikingly counterintuitive
hypotheses to everything from the "stickiness," or popularity, of
certain children's television shows to the spread of sexually
transmitted diseases, Gladwell reveals that our cherished belief in
the autonomy of the self is based in great part on wishful
thinking.
Donna Seaman
From AudioFile
Why is it that fashion trends change the way we dress? Why do
various TV shows, movies, and books become so popular? Malcolm
Gladwell provides a diagram of our society, along with an analysis
of the strategies people apply to influence and mold its direction.
Gladwell describes the personality types that create trends and
those that influence others by "spreading the word." History takes
on a whole new perspective as he describes events of early America
that specifically follow his theories of "selling the public on an
idea" and "social epidemics." Feedback from market mavericks
further substantiates Gladwell's viewpoints. B.J.P.
媒体评论
Amazon.co.uk Review
"The best way to understand the dramatic transformation of unknown
books into bestsellers, or the rise of teenage smoking, or the
phenomena of word of mouth or any number of the other mysterious
changes that mark everyday life," writes Malcolm Gladwell, "is to
think of them as epidemics. Ideas and products and messages and
behaviours spread just like viruses do." Although anyone familiar
with the theory of mimetics will recognise this concept,
Gladwell''s The Tipping Point has quite a few interesting twists on
the subject.
For example, Paul Revere was able to galvanise the forces of
resistance so effectively in part because he was what Gladwell
calls a "Connector": he knew just about everybody, particularly the
revolutionary leaders in each of the towns that he rode through.
But Revere "wasn''t just the man with the biggest Rolodex in
colonial Boston", he was also a "Maven" who gathered extensive
information about the British. He knew what was going on and he
knew exactly whom to tell. The phenomenon continues to this
day--think of how often you''ve received information in an e-mail
message that had been forwarded at least half a dozen times before
reaching you.
Gladwell develops these and other concepts (such as the
"stickiness" of ideas or the effect of population size on
information dispersal) through simple, clear explanations and
entertainingly illustrative anecdotes, such as comparing the
pedagogical methods of Sesame Street and Blue''s Clues, or
explaining why it would be even easier to play Six Degrees of Kevin
Bacon with the actor Rod Steiger. Although some readers may find
the transitional passages between chapters hold their hands a
little too tightly, and Gladwell''s closing invocation of the
possibilities of social engineering sketchy, even chilling, The
Tipping Point is one of the most effective books on science for a
general audience in ages. It seems inevitable that "tipping point",
like "future shock" or "chaos theory," will soon become one of
those ideas that everybody knows--or at least knows by name. --Ron
Hogan
GEORGE STEPHANOPOULOS
''Hip and hopeful, THE TIPPING POINT is like the idea it describes:
concise, elegant but packed with social power.''
书籍真实打分
故事情节：9分
人物塑造：7分
主题深度：4分
文字风格：8分
语言运用：3分
文笔流畅：5分
思想传递：6分
知识深度：3分
知识广度：7分
实用性：9分
章节划分：5分
结构布局：3分
新颖与独特：3分
情感共鸣：7分
引人入胜：4分
现实相关：9分
沉浸感：3分
事实准确性：9分
文化贡献：8分
网站评分
书籍多样性：6分
书籍信息完全性：4分
网站更新速度：3分
使用便利性：7分
书籍清晰度：4分
书籍格式兼容性：4分
是否包含广告：8分
加载速度：8分
安全性：4分
稳定性：6分
搜索功能：6分
下载便捷性：8分
下载点评
- 中评(470+)
- 藏书馆(507+)
- 博大精深(574+)
- 收费(392+)
- 还行吧(85+)
- 好评(315+)
- 无水印(234+)
- 服务好(457+)
- 情节曲折(279+)
- 一般般(374+)
- azw3(405+)
- 中评多(416+)
下载评价
网友 权***颜：下载地址、格式选择、下载方式都还挺多的
网友 印***文：我很喜欢这种风格样式。
网友 相***儿：你要的这里都能找到哦！！！
网友 融***华：下载速度还可以
网友 蓬***之：好棒good
网友 沈***松：挺好的，不错
网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 堵***洁：好用，支持
网友 瞿***香：非常好就是加载有点儿慢。
网友 邱***洋：不错，支持的格式很多
网友 薛***玉：就是我想要的！！！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 林***艳：很好，能找到很多平常找不到的书。
网友 菱***兰：特好。有好多书
网友 国***芳：五星好评