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Onward - How Starbucks Fought For Its Life Without Losing Its Soul(ISBN=9780470977644)书籍详细信息
- ISBN：9780470977644
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-04
- 页数：348
- 价格：184.10
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In 2008, Howard Schultz, the president and chairman of
Starbucks, made the unprecedented decision to return as the CEO
eight years after he stepped down from daily oversight of the
company and became chairman. Concerned that Starbucks had lost its
way, Schultz was determined to help it return to its core values
and restore not only its financial health, but also its soul. In
Onward, he shares the remarkable story of his return and the
company's ongoing transformation under his leadership, revealing
how, during one of the most tumultuous economic times in history,
Starbucks again achieved profitability and sustainability without
sacrificing humanity. Offering readers a snapshot of a moment in
history that left no company unscathed, the book zooms in to show,
in riveting detail, how one company struggled and recreated itself
in the midst of it all. The fast paced narrative is driven by
day-to-day tension as conflicts arise and lets readers into
Schultz's psyche as he comes to terms with his limitations and
evolving leadership style. Onward is a compelling, candid narrative
documenting the maturing of a brand as well as a businessman.
Onward represents Schultz's central leadership philosophy: It's not
just about winning, but the right way to win. Ultimately, he gives
readers what he strives to deliver every day- a sense of hope that,
no matter how tough times get, the future can be just as or more
successful than the past, whatever one defines success to be.'
"Through the lens of his personal leadership journey, with all of
its dizzying ups and agonizing downs, Howard Schultz has written,
with aching honesty and passion, the single most important book on
leadership and change for our time and for every generation of
leaders. This book is not just recommended reading, it's required."
Warren Bennis, Distinguished Professor of Business, University of
Southern California, and author of the recently published Still
Surprised: A Memoir of a Life in Leadership "[This] sequel to the
founding of Starbucks is grittier, more gripping, and dramatic, and
[Schultz's] voice is winning and authentic. This is a must-read for
anyone interested in leadership, management, or the quest to
connect a brand with the consumer." Publishers Weekly
书籍目录：
Introduction
Part One: Love
1 A Beverage of Truth
2 A Love Story
3 Surfacing
4 Nothing is Confidential
5 Magic
6 Loyalty
7 Believe
Part Two: Confidence
8 A Reservoir of Trust
9 A New Way to See
10 Playing to Win
11 Elevating the Core
12 Get in the Mud
13 A Reason to Exist
14 Benevolence
15 Beyond the Status Quo
16 Bold Moves
Part Three: Pain
17 Whirlwind
18 A Lethal Combination
19 Reverence
20 No Silver Bullets
21 I Know this to be True
Part Four: Hope
22 Truth in Crisis
23 A Galvanizing Moment
24 Nimble
25 Plan B
26 Stay the Course
Part Five: Courage
27 Innovate
28 Conviction
29 Connecting Dots
30 Balance
31 Conscience
32 Winning
33 Ni Hao
Tribute
Acknowledgments
Photo credits
Index.
作者介绍：
Howard Schultz is chairman, president, and chief executive
officer of Starbucks Coffee Company. Howard moved to Seattle from
his native New York and joined the company in 1982 as director of
operations and marketing when Starbucks had only four stores. He
has been recognized extensively for his passion, leadership, and
efforts to strengthen communities, with honors including the
Horatio Alger Award for those who have overcome adversity to
achieve success; the Rev. Theodore M. Hesburgh Award for Business
Ethics given by Notre Dame University's Mendoza College of
Business; the Botwinick Prize in Business Ethics from Columbia
Business School; and the first ever John Wooden Global Leadership
Award from UCLA Anderson School of Management. He has also been
included in Time magazine's "Time 100," a list of the most
influential people in the world. Howard and his wife, Sheri, live
in Seattle and have two children. The Starbucks Foundation and the
CUP Fund All of Howard Schultz's proceeds from the sale of this
book will be donated to the Starbucks Foundation, founded in 1997
to support the company's commitment to community; and the CUP Fund,
founded by partners (employees) to provide financial relief to
partners facing emergency situations that have unexpectedly
impacted their life. Joanne Gordon is a former Forbes writer who
has spent more than a decade profiling companies and business
leaders for numerous publications. She has written five previous
books.
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其它内容：
媒体评论
‘…a compelling story…gripping stuff.' (Management Today, May
2011). ‘…the story of how [Howard] stabilised the company and
brought it back to its core values.' (Bookbag.co.uk, May 2011). ‘…a
tale of derring-do, traversing the globe and crowded with a cast of
exceptional people… the book is testament to [Howard's] drive and
dedication.' (Financial Times, May 2011). ‘The book is useful for
anyone interested in leadership, management, and building a
consumer brand.' (The Market, May 2011).
书籍介绍
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day- a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.' "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it's required." Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership "[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz's] voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." Publishers Weekly
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