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Authentic Business（真正的企业：如何创造与运营个人理想的企业）书籍详细信息
- ISBN：9781841126494
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-03
- 页数：163
- 价格：96.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Do you dream of stepping off the corporate treadmill? Do the politics and greed of corporate life leave you cold? It doesn't have to be like that Authentic Business shows that business can be positive, fun and meaningful - as well as profitable.
Using inspiring examples from those who have made the leap, Authentic Business takes you, step by step, through the 'why?' and 'how?' of starting a business that comes naturally to you and respects others. It picks up where Authentic left off, this time applying the principles of sustainable behaviour to business:
A purpose beyond profit
A purpose that is profoundly held
A purpose that is socially and/or environmentally positive
Integrity between communication and action
Respect for others
Sensibility to exploitation of resources and customers
A distinct and unique business personality
Businesses that understand these principles, like innocent, Yeo Valley, Howies and Doves Farm, are thriving. Authentic Business shows why everyone should support them and how to turn your business idea or your organization along the same path.
作者简介：NEIL CROFTS，is the author of Authentic: How to Make a Living by Being elf and the architect of a radical new way of looking at business. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From this initial idea, Nell has begun to create the Authentic Partnership, which is made up of five key enterprise communities that connect with and support one another. They are:
书籍目录：
Credits
Introduction
1 What Makes a Business Authentic?
Purpose beyond profit
Profound purpose
Being socially and or environmentally positive
Integrity between communications, actions,beliefs and values
Respect for our cohabitants on this planet
Being distinct and unique
Summary
2 Starting an Authentic Business
Identifying your purpose
Common purpose
Designing a business
The nature of the business
Funding
Planning
Recruitment
3 Being an Authentic Business
Leadership and management
Suppliers
Staffand personal development
Meeting in Open Space
Sales and marketing
Finance and accounting
Exit strategies and partnerships
Summary
4 Case Studies and Resources
Good Energy
Doves Farm
Neal's Yard Remedies
Triodos Bank
Happy Group
Appendix
The Authentic Partnership
Resources
Imdex
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书籍介绍
* Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. * Takes you step by step, through the 'why?' and 'how?' of starting and running your own business. * Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. * Taps into a huge, hungry market for good quality business start-up books.
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