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哈佛商业企业家的工具包HBE: ENTREPRENEUR'S TOOLKIT HAR书籍详细信息
- ISBN:9781591394365
- 作者:暂无作者
- 出版社:暂无出版社
- 出版时间:2004-12
- 页数:288
- 价格:209.40
- 纸张:胶版纸
- 装帧:平装
- 开本:16开
- 语言:未知
- 丛书:暂无丛书
- TAG:暂无
- 豆瓣评分:暂无豆瓣评分
内容简介:
Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
书籍目录:
Introduction
1 Self-Diagnosis
Do You Have the Right Stuff to Start a Business?
The Makings of an Entrepreneur
Background
It May Be Right for You
Summing Up
2 Finding and Evaluating the Opportunity
Is It Real and Large Enough?
Characteristics of an Opportunity
Where to Look for Opportunities
From Identification to Evaluation
Summing Up
3 Organizing the Enterprise
Which Form Is Best for You?
Sole Proprietorship
Partnership
C Corporations
S Corporations
The Limited Liability Company
Which Form Makes Sense for You?
Summing Up
4 Building a Business Model and Strategy
How They Work Together
Your Business Model
Strategy
SummingUp
5 Writing a Business Plan
The Basics
The Purposes of a Business Plan
Suggested Format
Style
Final Thoughts
SummingUp
6 Financing the Business
Where's the Money?
A Life—Cycle View of Financing
Life—Cycle Financing of the
Entrepreneurial Company
Financing Growth at eBay
Other Forms of External Financing
Matching Assets and Financing
Summing Up
7 Angels and Venture Capitalists
For Serious Outside Equi ry
Business Angels
Venture Capitalists
Making a Presentation
A Caveat on Taking VC Capital
Summing Up
8 Going Public
Adventures in the Capital Markets
Pros and Cons of Going Public
The Makings of an IPO Candidate
The Role of the Investment Bank
……
9 Enterprise Growth
10 keeping the Entrepreneurial Spirit Alive
11 Harvest Time
Appendix A: Understanding Finanicial Statements
Appendix B: Breakeven Analysis
Appendix C: Valuation Concepts
Appendix D: Online Help When You Need It
Appendix E: Rule
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
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书籍介绍
From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
点击链接进入中文版:
创业者百宝箱:开创和发展新企业的工具与技巧
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