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Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers(ISBN=9781841127897)书籍详细信息
- ISBN：9781841127897
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-01
- 页数：400
- 价格：170.60
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
How market solutions lead to competitive advantage for the
world's most innovative companies From Apple to Blackberry, GE to
Google, innovative companies stand out from the crowd not so much
for their exceptional products, despite what one might assume, but
for the way they challenge conventions, redefine markets, and
change consumer expectations. Apple didn't just create the iPod; it
envisioned the future of music and then made a product to service
that future. And the same holds true for every highly innovative
company. In Creative Genius, Peter Fisk presents ten tracks for
innovation and provides business blueprints for making that
innovation happen. Peter Fisk (Middlesex, UK) is an experienced
strategist and marketer who has spent many years working with
companies such as American Express, British Airways, Coca-Cola, and
Microsoft. He is an inspiring and popular speaker on marketing
subjects.
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书籍介绍
How market solutions lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
书籍真实打分
故事情节：7分
人物塑造：4分
主题深度：5分
文字风格：5分
语言运用：5分
文笔流畅：6分
思想传递：6分
知识深度：6分
知识广度：4分
实用性：7分
章节划分：8分
结构布局：6分
新颖与独特：6分
情感共鸣：4分
引人入胜：5分
现实相关：6分
沉浸感：5分
事实准确性：7分
文化贡献：7分
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