免费下载书籍地址：PDF下载地址
精美图片
Positioning：The Battle for Your Mind 20书籍详细信息
- ISBN：0071359168
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2000-12
- 页数：246
- 价格：207.80
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.
The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.
作者简介：
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
书籍目录：
Introduction
CHAPTER 1 What Postioning IS All About
CHAPTER 2 The Assault on the Mind
CHAPTER 3 Getting Into the Mind
CHAPTER 4 Those Little Ladders in Your Head
CHAPTER 5 You Can't Get There from Here
CHAPTER 6 Positioning of a Leader
CHAPTER 7 Positioning of a Follower
CHAPTER 8 Repositioning the Competition
CHAPTER 9 The Power of the Name
CHAPTER 10 The No-Name Trap
CHAPTER 11 The Free-Ride Trape
CHAPTER 12 The Line-Extension Trap
CHAPTER 13 When Line Extension Can Work
CHAPTER 14 Positioning a Company :Monsanto
CHAPTER 15 Positioning a Country:Belgium
CHAPTER 16 Positioning a Product:Milk Duds
CHAPTER 17 Positioning a Service:Mailgram
CHAPTER 18 Positioning a Long Island Bank
CHAPTER 19 Positioning the Catholic ChurchPositioning the Catho
CHAPTER 20 Positioning Yourself&Your Career
CHAPTER 21 Six Step to Success
CHAPTER 22 Playing the Postioning Game
Index
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：Positioning：The Battle for Your Mind 20在线阅读
在线听书地址：Positioning：The Battle for Your Mind 20在线收听
在线购买地址：Positioning：The Battle for Your Mind 20在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
——David Bohnett, Chairman and Founder of GeoCities
"One of the most important communication books I've ever read. I recommend it highly!"
——Spencer Johnson, MD, co-author of The One Minute Manager
书籍介绍
在线阅读本书
Book Description
It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.
The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"..." - David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this "20th Anniversary Edition" makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Book Dimension
Height (mm) 208 Width (mm) 188
书籍真实打分
故事情节：7分
人物塑造：6分
主题深度：3分
文字风格：3分
语言运用：6分
文笔流畅：9分
思想传递：8分
知识深度：8分
知识广度：7分
实用性：6分
章节划分：4分
结构布局：5分
新颖与独特：8分
情感共鸣：5分
引人入胜：5分
现实相关：7分
沉浸感：5分
事实准确性：9分
文化贡献：9分
网站评分
书籍多样性：4分
书籍信息完全性：6分
网站更新速度：6分
使用便利性：6分
书籍清晰度：5分
书籍格式兼容性：8分
是否包含广告：7分
加载速度：4分
安全性：7分
稳定性：4分
搜索功能：9分
下载便捷性：3分
下载点评
- 下载速度快(463+)
- 差评(69+)
- 三星好评(327+)
- 经典(607+)
- 中评(355+)
- 目录完整(129+)
- 赚了(645+)
- 超值(411+)
- 中评多(326+)
- 图文清晰(617+)
- 方便(508+)
- 无缺页(464+)
下载评价
网友 习***蓉：品相完美
网友 谢***灵：推荐，啥格式都有
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲
网友 堵***格：OK，还可以
网友 权***颜：下载地址、格式选择、下载方式都还挺多的
网友 宫***玉：我说完了。
网友 家***丝：好6666666
网友 曹***雯：为什么许多书都找不到？
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 林***艳：很好，能找到很多平常找不到的书。
网友 石***致：挺实用的，给个赞！希望越来越好，一直支持。
网友 焦***山：不错。。。。。
网友 晏***媛：够人性化！
网友 车***波：很好，下载出来的内容没有乱码。