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INTEGRITY SELLING 21ST CENTURY(ISBN=9780385509565)书籍详细信息
- ISBN：9780385509565
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-06
- 页数：210
- 价格：103.50
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
“I have observed several hundred salespeople who were taught
to use deceptive practices like ‘bait and switch’ and encouraged to
play negotiation games with customers. They were so stressed by
this behavior that they suffered from a high incidence of alcohol
and substance abuse, divorce, job-jumping, and low productivity. In
the same industry, I have observed countless people who had been
taught to sell with high integrity. Ironically, their customer
satisfaction, profit margins, and salesperson retention were
significantly higher.” — Ron Willingham
If you’ve tried manipulative, self-focused selling techniques
that demean you and your customer, if you’ve ever wondered if
selling could be more than just talking people into buying, then
Integrity Selling for the 21st Century is the book for you. Its
concept is simple: Only by getting to know your customers and their
needs — and believing that you can meet those needs — will you
enjoy relationships with customers built on trust. And only then,
when you bring more value to your customers than you receive in
payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham’s enormously successful
first book, Integrity Selling, his sales program has been adopted
by dozens of Fortune 500 companies, such as Johnson & Johnson
and IBM, as well as the American Red Cross and the New York Times.
In his new book, Integrity Selling for the 21st Century, Willingham
explains how his selling system relates to today’s business climate
— when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of
self-evaluation to help you become a stellar salesperson in any
business climate. Once you’ve established your own goals and
personality traits, you’ll be able to evaluate them in your
customers and adapt your styles to create a more trusting,
productive relationship.
Drawing upon Willingham’s years of experience and success stories
from sales forces of the more than 2,000 companies that have
adopted the Integrity Selling system, Ron Willingham has created a
blueprint for achieving success in sales while staying true to your
values.
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书籍介绍
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham
If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling , his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times . In his new book, Integrity Selling for the 21st Century , Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
书籍真实打分
故事情节：4分
人物塑造：7分
主题深度：9分
文字风格：7分
语言运用：5分
文笔流畅：4分
思想传递：3分
知识深度：6分
知识广度：5分
实用性：5分
章节划分：6分
结构布局：4分
新颖与独特：4分
情感共鸣：5分
引人入胜：4分
现实相关：5分
沉浸感：4分
事实准确性：5分
文化贡献：3分
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