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Twitter Marketing: An Hour A Day 23281767书籍详细信息
- ISBN：9780470562260
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-01
- 页数：暂无页数
- 价格：204.60
- 纸张：胶版纸
- 装帧：平装
- 开本：大16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Twitter Marketing: An Hour a Day is the ultimate step-by-step
guide to developing a businesss Twitter strategy, implementing the
campaign, and then measuring and reporting on the results.
The first part of the book quickly gets readers up to speed on
today's Twitterverse, discussing Twitter's fascinating demographics
and showing how the innovative platform is being used successfully
by companies large and small. Readers are then guided through
getting on the service, finding and attracting followers, using
search and other tools, and mastering all of the unique Twitter
conventions.
Once the reader has a baseline understanding of Twitter's usage
and functionality, the book discusses all of the elements of a
successful strategy, including how to scale the approach to your
company, set goals, define metrics, develop reports, and get
corporate buy-in. Readers are then guided through implementing the
strategy they've developed--flipping the switch and letting the
tweets flow to engage and attract followers. The next section
provides a detailed look at how to measure the impact of the
Twitter campaign using a variety of tools to measure everything
from changes in follower counts and retweets to analyzing increases
in web traffic as a result of Twitter and how to valuate the
actions generated by their Twitter activity. The final section of
the book shows readers how to maintain their Twitter momentum via
day-to-day maintenance, and it explores such issues as contests,
promotions, and crisis management.
Full of interesting case studies, step-by-step guides, and
hands-on tutorials and written in the popular An Hour a Day format,
in which intimidating topics are broken down into easily
approachable tasks, this book is sure to help marketers and
advertisers at all levels develop, implement, and measure a
successful Twitter strategy
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作者介绍：
Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others.
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书籍真实打分
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情感共鸣：3分
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