免费下载书籍地址：PDF下载地址
精美图片
Trump University Branding 101: How To Build The Most Valuable Asset Of Any Business(ISBN=9780470189009)书籍详细信息
- ISBN：9780470189009
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-09
- 页数：336
- 价格：170.60
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Trump University guide to building brand value for long-term
business success
Whether a business is large or small, its brand is probably its
most important and valuable asset. How a brand is managed has
tremendous impact on an organization's ability to attract and hold
customers, achieve high revenue and profits, and ensure future
success. The most powerful brands are worth billions of dollars,
but to build a powerful brand at any level requires time, effort,
discipline, and understanding the way brands work. In Trump
University Branding 101, Columbia University marketing professor
Don Sexton explains all that any manager needs to know to build and
maintain powerful brands that appeal to customers and increase the
value of any business, large or small.
Don Sexton, PhD (New York, NY), is Professor of Business at
Columbia University and President of The Arrow Group, Ltd(r) . He
is a recipient of Columbia Business School's Distinguished Teaching
Award and has worked with numerous well-known companies. His
articles on branding and marketing have appeared in such
publications as the Harvard Business Review and the Journal of
Marketing, and he is frequently quoted in media such as the New
York Times and BusinessWeek. He is also the author of Trump
University Marketing 101 (978-0-471-91690-1), from Wiley.
书籍目录：
Downloading Forms
Foreword to the Trump University 101 Series by (Donald
J Trump)
Acknowledgments
Part Ⅰ Fundamentals of Branding
Chapter 1: Trump on Branding
Chapter 2: Why Branding Is Critical to Every Business
Chapter 3: What Is a Brand? Not Just a Name
Chapter 4: Your Brand Positioning
Chapter 5: How Service Branding Is Different
Part Ⅱ Managing the Brand
Chapter 6: Developing a Brand Strategy for Anything
Chapter 7: Telling People About Your Brand
Chapter 8: Choosing and Managing Your Name and Logo
Chapter 9: Making Sure Your Brands Work Together
Chapter 10: Building your Brand from the Very Start
Chapter 11: New Lives for Old Brands
Chapter 12: Growing Your Business by Extending Your Brand
Chapter 13: When Things Go Wrong
Chapter 14: Keeping Your Brand at Peak Performance Over
Time
Part Ⅲ Branding on a Small Scale
Chapter 15: Branding for Entrepreneurs
Chapter 16: Guerilla Branding: Branding for Small
Businesses
Chapter 17: Branding the Individual: Your Personal Brand
Part Ⅳ Branding for Real Estate
Chapter 18: Branding Real Estate for the Small Investor
Chapter 19: Branding Real Estate for the Large Investor
Chapter 20: Managing Your Real Estate Brand
Part Ⅴ Making Your Brand Work for You
Chapter 21: How Brands Increase the Value of a Business
Chapter 22: Constructing the Scorecard for Your Brand
Chapter 23: Your Employees and Your Brand
Index
作者介绍：
Don Sexton is Professor of Business at Columbia University and
President of The Arrow Group, Ltd.?® He is a recipient of
Columbia Business School's Distinguished Teaching Award, and has
worked with numerous well-known companies. His articles on branding
and marketing have appeared in such publications as the Harvard
Business Review and the Journal of Marketing, and he is frequently
quoted in media outlets such as the New York Times and
BusinessWeek. He is also the author of Trump University Marketing
101, from Wiley.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
在线阅读本书
Trump University books are practical, straightforward primers on the basics of doing business the Trump way–successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real–life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real–world business advice based on the one thing readers can′t get in any business school–experience.
In Trump University Branding 101, you′ll learn how to:
∗ Build a powerful brand that increases the sales and profits of any business
∗ Launch your entrepreneurial brand
∗ Manage the differences between service branding and product branding
∗ Develop a brand for your real estate investments
∗ Make your brand far more than just a name or logo
∗ Develop clear positioning and brand strategy
∗ Successfully communicate your brand
∗ Choose an appropriate brand name and logo
∗ Reinvigorate a struggling brand
∗ Use guerrilla branding for your small business
∗ Build your own personal brand for career development
∗ Keep your brand image consistent
∗ Grow your brand over time
∗ Use your brand to increase the overall value of your business
书籍真实打分
故事情节：9分
人物塑造：4分
主题深度：5分
文字风格：9分
语言运用：7分
文笔流畅：5分
思想传递：8分
知识深度：9分
知识广度：5分
实用性：9分
章节划分：4分
结构布局：7分
新颖与独特：7分
情感共鸣：5分
引人入胜：9分
现实相关：6分
沉浸感：6分
事实准确性：5分
文化贡献：4分
网站评分
书籍多样性：8分
书籍信息完全性：5分
网站更新速度：7分
使用便利性：4分
书籍清晰度：9分
书籍格式兼容性：6分
是否包含广告：7分
加载速度：9分
安全性：9分
稳定性：7分
搜索功能：3分
下载便捷性：4分
下载点评
- 愉快的找书体验(447+)
- 无盗版(302+)
- 体验差(498+)
- 一星好评(665+)
- 图文清晰(452+)
- 体验满分(365+)
- 五星好评(642+)
- 已买(520+)
下载评价
网友 方***旋：真的很好，里面很多小说都能搜到，但就是收费的太多了
网友 苍***如：什么格式都有的呀。
网友 晏***媛：够人性化！
网友 菱***兰：特好。有好多书
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 后***之：强烈推荐！无论下载速度还是书籍内容都没话说 真的很良心！
网友 戈***玉：特别棒
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 游***钰：用了才知道好用，推荐！太好用了
网友 印***文：我很喜欢这种风格样式。
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
网友 宫***玉：我说完了。
网友 屠***好：还行吧。
网友 康***溪：强烈推荐！！！