免费下载书籍地址：PDF下载地址
精美图片
焦点/Focus书籍详细信息
- ISBN：9780060799908
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-09
- 页数：304
- 价格：98.80
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Ries also shows companies how to focus. He advises that in order to focus, it may necessarily involve sacrifice - giving up some portion of the market, some versions of the product, or some distribution channel. Although such strategies strike many managers as illogical or counter-intuitive, Ries marshals an overwhelming number of examples to prove his case. As long as competition exists, Ries notes, it is impossible to win 100% of any market. From debunking The Quality Axiom to detailing the importance of perception, from describing the five strategies for coping with change to showing how a company can "own" a word in the customer's mind, Al Ries brings his extensive marketing expertise to bear on the problem of competition and the importance of focus.
Today's rapidly changing, technology-driven marketplace mandates constant quick thinking and reassessment by managers throughout the corporation. This book lays out the smart way for your company to evolve, increase market share, and enhance shareholder value without sacrificing the key assets you'll need in the long term. Focus is the key to getting your company back on track.
书籍目录：
Preface
Introduction to the
Collins Business Essentials Edition 2005
Introduction
1 The Unfocusing of Corporate America
2 The Driving Force of Globalization
3 The Driving Force of Division
4 Encouraging Signs from the Corporate Front
5 Encouraging Signs from the Retail Front
6 A Tale of Two Colas
7 The QualityAxion
8 Finding Your Word
9 Narrowing Your Scope
10 Coping with Change
11 Divide and Conquer
12 Building a Multistep Focus
13 Disciplining the Dinosaur
14 Crossing the Trench
15 Fifteen Keys to a Long-Term Focus
Index
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：焦点/Focus在线阅读
在线听书地址：焦点/Focus在线收听
在线购买地址：焦点/Focus在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
作者简介：
Al Ries is one of the world's best known marketing strategists and consults for some of the largest corporations in North America, South America, and the Far East. His previous books, written with Jack Trout, include The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare, and Positioning. He lives in Great Neck, New York. --This text refers to an out of print or unavailable edition of this title.
书籍介绍
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
书籍真实打分
故事情节：6分
人物塑造：9分
主题深度：8分
文字风格：6分
语言运用：5分
文笔流畅：5分
思想传递：5分
知识深度：8分
知识广度：3分
实用性：6分
章节划分：3分
结构布局：8分
新颖与独特：6分
情感共鸣：7分
引人入胜：7分
现实相关：8分
沉浸感：4分
事实准确性：7分
文化贡献：4分
网站评分
书籍多样性：8分
书籍信息完全性：3分
网站更新速度：6分
使用便利性：9分
书籍清晰度：7分
书籍格式兼容性：4分
是否包含广告：4分
加载速度：4分
安全性：7分
稳定性：8分
搜索功能：7分
下载便捷性：4分
下载点评
- 体验差(99+)
- 无多页(452+)
- 超值(223+)
- 差评少(391+)
- 赞(503+)
- 章节完整(424+)
- 好评(378+)
下载评价
网友 晏***媛：够人性化！
网友 游***钰：用了才知道好用，推荐！太好用了
网友 曹***雯：为什么许多书都找不到？
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 步***青：。。。。。好
网友 师***怡：说的好不如用的好，真心很好。越来越完美
网友 沈***松：挺好的，不错
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲
网友 訾***雰：下载速度很快，我选择的是epub格式
网友 戈***玉：特别棒
网友 堵***洁：好用，支持
网友 田***珊：可以就是有些书搜不到