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Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers 9781841127897书籍详细信息
- ISBN：9781841127897
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-01
- 页数：400
- 价格：178.70
- 纸张：胶版纸
- 装帧：精装
- 开本：48开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Timeandspace.Geneticsandrobotics.Educationandfashion.Possibilitieslimitedonlybyourimaginations.Thefutureisyourstocreate.CouldyoubetheLeonardodaVinciofourtimes?
Mostideasareincremental,quicklycopiedandsuffocatedbyconventions."Futureback"thinkingstartswithstretchingpossibilitiesthenmakesthemareality"nowforward".Thebestideasemergebyseeingwhateveryonehasseen,andthinkinglikenobodyelse.Newnessoccursinthemarginsnotthemainstream.Solutionsemergethroughpowerfulfusionsofthebestideasintopractical,usefulconcepts.Creativepeopleriseup.Visionaries,bordercrossersandgamechangers.Engageyourrightbrain,openyoureyes,thinkmoreholistically...intuitionrules.
FromAppletoBlackberry,GEtoGoogle,innovativecompaniesstandoutfromthecrowdnotsomuchfortheirexceptionalproducts,despitewhatonemightassume,butforthewaytheychallengeconventions,redefinemarkets,andchangeconsumerexpectations.Appledidn'tjustcreatetheiPod;itenvisionedthefutureofmusicandthenmadeaproducttoservicethatfuture.Andthesameholdstrueforeveryhighlyinnovativecompany.InCreativeGenius,PeterFiskpresentstentracksforinnovationandprovidesbusinessblueprintsformakingthatinnovationhappen.
CreativeGeniusisinspiredbytheimaginationandperspectiveofLeonardodaVinci,inordertodrivecreativity,designandinnovationinmoreradicalandpowerfulways.Itincludespracticaltoolsrangingfromscenarioplanningandcontextreframingtoacceleratedinnovationandmarketentry,plus50tracks,25tools,and50inspiringcasestudies.
CreativeGeniusis"thebestandlast"intheGeniusseriesbybestsellingauthorPeterFisk.OthersincludeBusinessGenius,MarketingGeniusandCustomerGenius.
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作者介绍：
Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
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Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
书籍介绍
How market solutions lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
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