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The Idea Hunter: How To Find The Best Ideas And Make Them Happen书籍详细信息
- ISBN：9780470767764
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-04
- 页数：暂无页数
- 价格：177.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
A different way of discovering and developing the best
business ideas
Jack Welch once said, "Someone, somewhere has a better idea." In
this myth-busting book, the authors reveal that great business
ideas do not spring from innate creativity, or necessarily from the
brilliant minds of people. Rather, great ideas come to those who
are in the habit of looking for great ideas all around them, all
the time. Too often, people fall into the trap of thinking that the
only worthwhile idea is a thoroughly original one. Idea Hunters
know better. They understand that valuable ideas are already out
there, waiting to be found - and not just in the usual
places.
? Shows how to expand your capacity to find and develop winning
business ideas
? Explains why ideas are a critical asset for every manager and
professional, not just for those who do "creative"
? Reveals how to seek out and select the ideas that best serve
your purposes and goals and define who you are, as a
professional
? Offers practical tips on how to master the everyday habits of
an Idea Hunter, which include cultivating great conversations
The book is filled with illustrative accounts of successful Idea
Hunters and stories from thriving "idea" companies. Warren Buffet,
Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar
Animation Studios are among the many profiled.
书籍目录：
Preface: Why Hunt?
Introduction: Brilliance Not Required.
Already Out There.
Ready to Unlearn.
Chapter One: Know Your Gig.
The Discernment.
The Circle of Competence.
Gigs Matter.
The I–D–E–A Principles.
Interested.
Chapter Two: Be Interested, Not Just Interesting.
Curiosity at the Trading Post.
Learning Machines.
Your Brain Is Open.
Defining Your Own Hunt.
IdeaWork #1: Selling the Best Hour of the Day to Yourself.
Diverse.
Chapter Three: Diversifying the Hunt.
The Color of Your Ideas.
When Weak Ties Are Strong.
Widening Your Intellectual Bandwidth.
Bridging Distant Worlds.
Ideas Are Everywhere.
IdeaWork #2: The I's and T's.
Exercised.
Chapter Four: Mastering the Habits of the Hunt.
The Practice of Ideas.
Begin with an Eye.
Observing at the Ritz.
Erecting a Personal Platform of Observation.
Write It Down.
Get It Moving.
Observe Yourself.
IdeaWork #3: Assembling an Idea Portfolio.
Agile.
Chapter Five: Idea Flow Is Critical.
The Case of the Guitar Strings.
Creating Idea Spaces at Pixar.
Finding the “Informal Bosses”.
Letting Ideas Percolate.
When It’s Time to “Kill” Ideas.
IdeaWork #4: Ready, Set, Launch.
Chapter Six: Create Great Conversations.
“Continuers” and “Terminators”.
The Value of a Na?ve Question.
Preparing for the Big Conversation.
Epilogue: Thoreau and the I-D-E-A Assessment.
References.
Acknowledgments.
About the Authors.
Index.
作者介绍：
Andy Boynton is the dean of the Carroll School of Management
at Boston College. He was a professor of strategic leadership at
IMD (International Institute for Management Development) in
Lausanne, Switzerland, where he created and directed the school's
highly-rated global Executive MBA program.
Bill Fischer is a professor at IMD.He previously served as dean
and president of the China-Europe International Business School, a
joint venture of the European Union and Chinese government,
inShanghai, China.
William Bole is a journalist and a research fellow of the Winston
Center for Leadership and Ethics at Boston College.
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媒体评论
"Humans make progress by discovering new ideas, but also,
importantly, by repurposing the ones that already exist. Boynton
and Fisher show how each of us can get better at this critical
skill, identifying and reapplying existing ideas."
―Paul Romer, Senior Fellow, Stanford Institute for Economic
Policy Research
“Hunting is an apt metaphor. Ideas exist everywhere in the
wild. The trick is knowing where to look for them and how to
capture them. Boynton and Fischer tell us how.”
―Ron Sargent, Chairman & CEO, Staples, Inc.
“The Idea Hunter is unique. It’s about curiosity, agility
and perpetually hunting for better ideas. It’s a must read
for anyone who wants to compete and collaborate more effectively
each and every day.”
―Greg Brown, President & CEO, Motorola Solutions.
“This book upends a number of persistent myths about innovation
and what it takes to be an ‘idea person.’ It shows that what’s
required is not spectacular creativity or remarkable IQ, but
curiosity—a genuine desire to engage in a daily search for
ideas. It will help transform the way you and your business
operate.”
―Jay Hooley, Chairman, President & CEO, State Street
Corporation
“The Idea Hunter is not only an enjoyable read. It offers a
practical method so that anyone or any firm can learn the secrets
of harnessing the power of ideas to drive success.”
― Laura J. Sen, President & CEO, BJ’s Wholesale Club
“Boynton and Fischer offer powerful and practical advice on how
to jump-shift the flow of ideas in your organization. This
will become required reading for any leader intent on shaping a
high-performance organization.”
―Michael D. White, Chairman & CEO, DirecTV
Observe, ask questions, be curious, dare to throw odd ideas into
a group’s conversation to make it better. Be an Idea Hunter!
―Ton Büchner, CEO, Sulzer, Ltd
“My company aims to add about $4 billion in new sales every year.
This won’t be possible without everyone in the organization
contributing new ideas. The Idea Hunter is an essential guide to
systematically developing this critical capability.”
― Werner Geissler, Vice Chairman, Global Operations, Procter
& Gamble
“Thrilling, fun, and inspiring, The Idea Hunter tells stories and
discerns patterns of behavior and habits shared by the great
innovators of the past century. It finds similarities among the
greats ranging from Warren Buffet to Steve Jobs, and even going
back earlier in the century to Walt Disney and Thomas Edison.
Through brief stories and simple self-reflection exercises, this
book distills the quirky essence of leading imagination in a way we
can consume it, and hopefully aspire to become one with it.
― Aaron C. Sylvan, Serial Entrepreneur and Technologist (One
Technology, TrustWorks, LemonadeHeroes, Sylvan Social
Technology)
“We rely on using the ideas of thousands of experts to win
against tough competition in a crowded market. Using The Idea
Hunter as a trail map, any leader can win the daily wars of ideas
that differentiate the innovator from the rest.”
―Jack Hughes, Chairman and Co-founder, TopCoder, Inc.
“Idea hunters are normal people, with a normal life in a common
social contest. The only difference is that they have an open mind
and are skilled in searching. This brilliant book is an ideal guide
to achieve an open mind in our complex world.”
―Maurizio Marinelli, Visual Artist & President of Baskerville
Research Center on Communication, Bologna, Italy
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