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(哈佛商业评论之客户关系管理)HBR ON CUSTOMER RELATIONSHIP MANAGE书籍详细信息
- ISBN：9781578516995
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-12
- 页数：208
- 价格：162.80
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.
书籍目录：
Co-opting Customer Competence
C.K. PRAHALAD AND VENKATRAM RAMASWAMY
Get Inside the Lives of Your Customers
PATRICIA B. SEYBOLD
The Old Pillars of New Retailing
LEONARD L. BERRY
Want to Perfect Your Company's Service? Use Behavioral Science
RICHARD B. CHASE AND SRIRAM DASU
Don't Homogenize, Synchronize
MOHANBIR SAWHNEY
Firing Up the Front Line
JON R. KATZENBACH AND JASON A. SANTAMARIA
Preventing the Premature Death of Relationship Marketing
SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK
See Your Brands Through Your Customers' Eyes
CHRIS LEDERER AND SAM HILL
About the Contributors
Index
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书籍介绍
Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
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情感共鸣：4分
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