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使你的企业生存与兴旺！ Make Your Business Survive and Thrive!:书籍详细信息
- ISBN：9780470051429
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：349
- 价格：158.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
书籍目录：
Foreword
Preface
Acknowledgments
1 Introduction: Understanding the Challenges of Entrepreneurship
2 Grow with a Unique Idea: Defining Your Venture
3 Grow with Effective Organization and the Right Tools: Time Is Money!
4 Grow with Planning: You Need to Know How and Where Your Business I s Growing
5 Grow with Financing and Money Management
6 Grow with "A Little Help from Your Friends": The Best People to Help Your B usiness Succeed
7 Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business
8 Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business
9 Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money
10 Grow with Smart Customer Relationship Management
11 Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online
12 Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?
13 Grow into the Future: How far and Which Way Do You Want to Go?
14 Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business
Glossary
Additional Resources
About the Author
About the Foreword Author
Contributors
Index
作者介绍：
Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazin
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在线阅读本书
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
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