免费下载书籍地址：PDF下载地址
精美图片
BUYING IN(ISBN=9781400063918) 英文原版书籍详细信息
- ISBN：9781400063918
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-06
- 页数：320
- 价格：76.20
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
“Fascinating … A compelling blend of cultural anthropology and
business journalism.” — Andrea Sachs, Time
Magazine
“An often startling tour of new cultural terrain.” — Laura
Miller, Salon
“Marked by meticulous research and careful conclusions, this
superbly readable book confirms New York Times journalist
Walker as an expert on consumerism. … [A] thoughtful and unhurried
investigation into consumerism that pushes the analysis to the
maximum…” — Publisher’s Weekly (starred
review)
Brands are dead. Advertising no longer works. Weaned on TiVo, the
Internet, and other emerging technologies, the short-attention-span
generation has become immune to marketing. Consumers are “in
control.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed”
columnist Rob Walker argues that this accepted wisdom misses a much
more important and lasting cultural shift. As technology has
created avenues for advertising anywhere and everywhere, people are
embracing brands more than ever before–creating brands of their own
and participating in marketing campaigns for their favorite brands
in unprecedented ways. Increasingly, motivated consumers are
pitching in to spread the gospel virally, whether by creating
Internet video ads for Converse All Stars or becoming word-of-mouth
“agents” touting products to friends and family on behalf of huge
corporations. In the process, they–we–have begun to funnel
cultural, political, and community activities through connections
with brands.
Walker explores this changing cultural landscape–including a
practice he calls “murketing,” blending the terms murky and
marketing–by introducing us to the creative marketers,
entrepreneurs, artists, and community organizers who have found a
way to thrive within it. Using profiles of brands old and new,
including Timberland, American Apparel, Pabst Blue Ribbon, Red
Bull, iPod, and Livestrong, Walker demonstrates the ways in which
buyers adopt products, not just as consumer choices, but as
conscious expressions of their identities.
Part marketing primer, part work of cultural anthropology,
Buying In reveals why now, more than ever, we are what we
buy–and vice versa.
Praise for Buying
In
“Walker … makes a startling claim: Far from
being immune to advertising, as many people think, American
consumers are increasingly active participants in the marketing
process. … [He] leads readers through a series of lucid case
studies to demonstrate that, in many cases, consumers actively
participate in infusing a brand with meaning. … Convincing.” —
Jay Dixit, The Washington Post
“Walker lays out his theory in well-written, entertaining detail.”
— Seth Stevenson, Slate
“Buying In delves into the attitudes of the global consumer
in the age of plenty, and, well, we aren’t too pretty. Walker
carries the reader on a frenetically paced tour of senseless
consumption spanning from Viking ranges to custom high-tops.” —
Robert Blinn, Core77
“Rob Walker is one smart shopper.” — Jen Trolio,
ReadyMade
“The most
trenchant psychoanalyst of our consumer selves is Rob Walker. This
is a fresh and fascinating exploration of the places where material
culture and identity intersect.”
–Michael Pollan, author of In Defense of Food
“This book has vast social implications, far beyond the fields of
marketing and branding. It obliterates our old paradigm of
companies (the bad guys) corrupting our children (the innocents)
via commercials. In this new world, media-literate young people
freely and willingly co-opt the brands, and most companies are
clueless bystanders desperate to keep up. I really don't know if
this is good news or bad news, but I can say, with certainty, that
this book is a must-read.”
–Po Bronson, author of What Should I Do with My
Life?
“Rob Walker is a gift. He shows that in our shattered, scattered
world, powerful brands are existential, insinuating themselves into
the human questions ‘What am I about?’ and ‘How do I connect?’ His
insight that brand influence is becoming both more pervasive and
more hidden–that we are not so self-defined as we like to
think–should make us disturbed, and vigilant.”
–Jim Collins, author of Good to Great
“Rob Walker is a terrific writerwho understands both human
nature and the business world. His book is highly entertaining, but
it’s also a deeply thoughtful look at the ways in which marketing
meets the modern psyche.”
–Bethany McLean, editor at large, Fortune, and co-author
of The Smartest Guys in the Room
“Are we living in an era of YouTube-empowered, brand-rejecting
consumers? Rob Walker has the surprising answers, and you won’t
want to miss this joyride through the front lines of consumer
culture. A marketing must-read.”
–Chip Heath and Dan Heath, authors of Made to
Stick
“Rob Walker brilliantly deconstructs the religion of consumption.
Love his column, couldn’t put his book down.”
–Paco Underhill, author of Why We Buy
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
Rob Walker writes the weekly column “Consumed,” a blend of
business journalism and cultural anthropology, for The New York
Times Magazine. Previously, he created and wrote the popular
“Ad Report Card” column for Slate, and he has contributed to
a wide range of publications, from Fast Company and
Fortune to The New Republic and AdBusters.
Walker continues to write about the secret dialogue between what we
buy and who we are at his own website, Murketing.com. He lives in
Savannah, Georgia, with his wife, photographer Ellen Susan.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：BUYING IN(ISBN=9781400063918) 英文原版在线阅读
在线听书地址：BUYING IN(ISBN=9781400063918) 英文原版在线收听
在线购买地址：BUYING IN(ISBN=9781400063918) 英文原版在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine
“An often startling tour of new cultural terrain.” — Laura Miller, Salon
“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum…” — Publisher’s Weekly ( starred review)
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.
In Buying In , New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.
Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.
Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy–and vice versa.
Praise for Buying In
“Walker … makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. … [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. … Convincing.” — Jay Dixit, The Washington Post
“Walker lays out his theory in well-written, entertaining detail.” — Seth Stevenson, Slate
“ Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren’t too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops.” — Robert Blinn, Core77
“Rob Walker is one smart shopper.” — Jen Trolio, ReadyMade
“The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect.”
–Michael Pollan, author of In Defense of Food
“This book has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young people freely and willingly co-opt the brands, and most companies are clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read.”
–Po Bronson, author of What Should I Do with My Life?
“Rob Walker is a gift. He shows that in our shattered, scattered world, powerful brands are existential, insinuating themselves into the human questions ‘What am I about?’ and ‘How do I connect?’ His insight that brand influence is becoming both more pervasive and more hidden–that we are not so self-defined as we like to think–should make us disturbed, and vigilant.”
–Jim Collins, author of Good to Great
“Rob Walker is a terrific writerwho understands both human nature and the business world. His book is highly entertaining, but it’s also a deeply thoughtful look at the ways in which marketing meets the modern psyche.”
–Bethany McLean, editor at large, Fortune , and co-author of The Smartest Guys in the Room
“Are we living in an era of YouTube-empowered, brand-rejecting consumers? Rob Walker has the surprising answers, and you won’t want to miss this joyride through the front lines of consumer culture. A marketing must-read.”
–Chip Heath and Dan Heath, authors of Made to Stick
“Rob Walker brilliantly deconstructs the religion of consumption. Love his column, couldn’t put his book down.”
–Paco Underhill, author of Why We Buy
书籍真实打分
故事情节：5分
人物塑造：6分
主题深度：6分
文字风格：6分
语言运用：4分
文笔流畅：4分
思想传递：6分
知识深度：8分
知识广度：9分
实用性：7分
章节划分：6分
结构布局：7分
新颖与独特：7分
情感共鸣：3分
引人入胜：6分
现实相关：9分
沉浸感：9分
事实准确性：7分
文化贡献：6分
网站评分
书籍多样性：8分
书籍信息完全性：7分
网站更新速度：5分
使用便利性：7分
书籍清晰度：3分
书籍格式兼容性：8分
是否包含广告：7分
加载速度：4分
安全性：3分
稳定性：6分
搜索功能：3分
下载便捷性：6分
下载点评
- 赞(453+)
- 差评少(348+)
- 差评(230+)
- 超值(291+)
- 已买(622+)
- 无漏页(191+)
- 还行吧(391+)
- 书籍完整(192+)
- 无水印(386+)
- 值得下载(66+)
- 快捷(495+)
- 不亏(285+)
下载评价
网友 步***青：。。。。。好
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 谢***灵：推荐，啥格式都有
网友 曹***雯：为什么许多书都找不到？
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 师***怀：好是好，要是能免费下就好了
网友 蓬***之：好棒good
网友 隗***杉：挺好的，还好看！支持！快下载吧！
网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 常***翠：哈哈哈哈哈哈
网友 辛***玮：页面不错 整体风格喜欢